Grupo Balmaseda

Rene BalmasedA 
Managing Director
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Russell Meyer
Director of Information Systems
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Our Diverse Resources Drive the Acquisition of Your Critical Talent

Demographic changes are impacting both the need for organizational diversity and unprecedented talent shortages as baby boomers age and retire from the conventional workforce.  Grupo Balmaseda's mantra "The bridge to success, El Puente hacia el exito" is strongly supported by our core belief that high-tech, high touch is fundamental.  Our commitment to diversity and continuous information systems refinement governs the business model.  As such, the management team is comprised of a business development savvy Managing Director and Director of Information Systems.

Thus, we are structured to deliver Hispanic / Latino talent with an exemplary level of customer service which is the hallmark of our success.  Following is a vignette outlining each principal's greatest contribution to Grupo which makes our access to executive Latino world immeasurable.

Rene Balmaseda

Managing Director

Rene Balmaseda, an entrepreneur who successfullylaunched and rapidly grew three companies. Greene Beech Advertising, Balcorp Design, and Grupo Balmaseda, LLC arecruiting firm that focuses on diversity -- Hispanic / Latino mid to seniorlevel searches.

A unique blend of creative marketing and years ofrecruiting expertise distinguish Grupo. Utilizing years of marketing and advertising agency business developmentskills created a solid foundation for the recruiting reputation he hasdeveloped. He and his team have beeninvolved in over 200 searches in a variety of functional areas.

Three areas of recruiting expertise: health care, tourism, and telecommunications with Fortune 500 clients. Expert diversity recruiters with a singulargoal to further enhance each client's diverse workforce. Our greatest strength is finding passivediverse candidates in the Executive Latino World. Talents of an inspiring leader with a diverserecruiting team focused exclusively in diversity and specifically Latinosearches.

With an exclusive business portfolio assembled for over twenty yearsincluding Fortune 1000 companies, in a variety of industries coupled with hisvast business experience in the Hispanic / Latino as well as other minoritysegments of the U.S. population, Balmaseda aims at capitalizing what has beenthe hallmark of his career. His uniqueability to spot undiscovered talent and to react to emerging opportunitieswithin specialized niche environments.

As Greene Beech's CEO, Balmaseda drove business development which grewat an average rate of 57% per year and managed this Latino advertising agency thattargeted multi-cultural outreach, specifically the growing Hispanic / Latino populationin the US. Over the years, he became anationally renowned expert on a broad spectrum of diversity issues with anemphasis on minority recruitment, retention, supplier diversity and humanresource strategic initiatives.

Greene Beech was founded with a modest investmentof $10,000 and no clients. Despite the business downturn of the early 90's, itgrew rapidly. Balmaseda developed keyrelationships with large companies both public and privately held. During the next 14 years, Green Beech servedseveral dozen Fortune 1000 clients, entrepreneurial start-ups, and mid-sizedcompanies. The most successful relationship, which lasted for over nine years,was with the rapidly growing WorldCom. Green Beech completed over 1,000 assignments with billings of $4 milliona year.

Another company co-founded and managed by Balmasedawas Balcorp Design in Palm Beach, Florida, a consulting firm specializing indesign projects. Within three years, hesuccessfully sold it, having doubled the revenues each year.

Prior to overseeing Greene Beech and Balcorp, heserved as a Senior Consultant for IVI, one the largest consolidated corporatetravel management consulting firms in the United States. This companycontrolled significant market share and penetration with Fortune 500 clientssuch as IBM, Bellsouth, Gould Computers, Racal Milgo, Westinghouse, StrombergCarlson and Motorola.

Under Balmaseda's leadership, first spearheading theFlorida operation and later the Southeast region, IVI opened offices in FortLauderdale, Tampa and Atlanta. The region was billing just under $10 million ayear when he began. Thirty-four months later revenues had grown to over $27million. During his tenure, Balmaseda also recruited, managed and retained atabove industry standards a diverse team of associates.

Early in his career, with mentors such as SteveRubell, the entrepreneurial founder of Studio 54 and The Delano Hotel, andLeona Helmsley, the Queen of the Palace, Balmaseda developed an acute eye forexcellence and branding.

To his credit, he created and developed aguaranteed no-show program through American Express at The Helmsley Palace. Inthe first year, with virtually no additional expense, The Palace collected over$150,000 through the program. At the time, this was a revolutionary concept inthe hospitality industry.

Balmaseda has a bachelor's degree from Boston University, School of Management and completed the Advanced Management Education Program from the Kellogg Graduate School of Management, Northwestern University. He completed graduate level courses at Universities in Boston and Miami studying for seven years concentrating in marketing.

Russell Meyer

Director of Information Systems

As a nonprofit executive, Russell Meyer excels in turning around failing organizations. He has facilitated organizations with diverse members to develop and attain common goals, and has a track record of community achievements.

With a strong background in project development, Meyer is adept at managing all aspects of information technology, including ongoing business needs assessment, planning, software development, implementations, and enhancement. His record includes identifying opportunities, analyzing business needs, and developing winning solutions. Meyer possesses a broad technical knowledge base.

Perhaps best of all, he is a resourceful problem solver. Intelligent, diligent, and articulate, with outstanding interpersonal skills, Meyer is gifted at analyzing organizational structures and strengths.

TECHNICAL EXPERTISE

Software: Complete MS Office Suite, FrontPage, 3D Graphics, and various photo editors, SQL Server 2000/2005, SharePoint, MySQL, and PHP.  Operating Systems: Windows 9x, 2000, XP, Windows Server 2003, and Linux. Network configurations.

EDUCATION

Graduate Studies, Yale University