Grupo Balmaseda

Grupo Balmaseda will tap the best of U. S. Hispanic / Latino talent

Grupo Balmaseda will tap the best of U. S. Hispanic / Latino talent

Boston – Grupo Balmaseda, an executive recruiting firm focusing on U. S. Hispanic / Latino managerial level searches, launched its operations at its headquarters in Boston’s financial district in the first quarter of 2005. The company also has offices in Tampa and Medellin, Colombia.

Under the leadership of Rene Balmaseda, an entrepreneur who in the past successfully started and expanded two companies in Florida, Grupo Balmaseda will provide marketing consulting and counseling on human resources diversity and will match the best Hispanic / Latino mid- to senior-level executives with the needs of top U. S. and global corporations.

“The Hispanic/Latino population is the fastest-growing minority in the U. S. and corporations are increasingly looking for a more diversified work force that is more representative of today’s society,” said Rene Balmaseda, Grupo Balmaseda’s Managing Director. “Grupo Balmaseda will serve as the bridge between outstanding Hispanic / Latino talent and major corporations.”

In addition to his fourteen years business experience in the Hispanic / Latino markets and other minority segments of the U. S. population, Balmaseda has developed an exclusive business portfolio assembled over twenty years. It includes Fortune 1000 companies, entrepreneurial start-ups and mid-sized firms in a variety of industries. He aims at capitalizing what has been the hallmark of his career: his unique ability to spot undiscovered talent and to react to emerging opportunities within specialized niche environments.

Balmaseda recognizes that U. S. businesses are striving to diversify their employee composition to reflect the country’s ethnic and cultural mix. What began with the Civil Rights movement, then evolved through Affirmative Action, has become an economic business imperative.

More companies are strategically communicating to a population undergoing demographic shifts and are marketing their products to diverse consumers who have greater disposable income.

“I feel delighted about this enterprise, especially because of my heritage. I feel this is a win-win situation,” noted Balmaseda. “Grupo Balmaseda will be able to assist fellow Hispanic / Latino executives to reach their best potential and at the same time provide a more diverse workforce to corporations that are trying to reach a broader consumer base.”

Companies seeking to tap the Latino market can reach Grupo Balmaseda by calling 888. BALMASEDA (888.225.6273) or by sending an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . For more information, visit www.grupobalmaseda.com.