Grupo Balmaseda

As a leader in multi-cultural outreach for over a decade, I’ve gained a keen perspective and rich legacy through turning academic training into practical experience in successful business. What began as the civil rights movement, became largely a government-mandated program, modified and labeled affirmative action, with set asides and quotas to meet in order to receive contracts. The evolution of what is now called Diversity has emerged from the explosion of new markets. We now find ourselves in a new millennium with a new set of priorities largely determined by doing what is smart, not what is required or thought to be the right thing to do. The new profitability comes from tapping into the diverse demographics of the rising minorities.

Having emigrated from Cuba at a young age, I felt the need to rapidly assimilate and acculturate in order to overcome the racism I faced in Connecticut where our family settled. There were very few Latinos and the pressure to become “Americanized” was intense – and I did. Today, a retro-acculturation is taking place, and I am embracing my cultural roots and values with renewed appreciation.

My renaissance into Executive Recruiting for Hispanic and Latino/Latina personnel, along with Marketing Consulting services, is a natural extension of my life’s work and experiences. As a brand Grupo Balmaseda has a special and unique area of specialization. We search, place, and consult with Fortune 1000 companies, universities, and government offices to add more diversity of people, thought and culture. We are often engaged to assess or create the strategy for achieving this objective. We work as advisors in a true partnership and strive to place the right strategy and candidates to enhance your diverse needs and most importantly to expand the markets which create further growth and success for your organization.

We want you as a valued client. We want you to think of us as a leader in Hispanic / Latino Executive Recruiting and Marketing Consulting. Our goal to be known as the firm that creates trusted partnerships by delivering a consistently superior level of bilingual and bicultural service with the highest degree of quality, value and integrity.

We are Latino and Proud,

Rene Balmaseda
Managing Director