Grupo Balmaseda

Specializing in the world of Hospitality and Tourism, Grupo Balmaseda is a unique firm in the executive recruiting and marketing consulting services sector. Its sole focus is on marketing consulting and recruiting by placing Hispanic / Latinos in executive positions. Why such a defined objective?

Grupo Balmaseda grew out of the successful business history of its founder and owner, Rene Balmaseda - a bi-cultural phenomenon. Born in Cuba and raised in New England, Rene has been successful as an entrepreneur starting privately owned small businesses. His most recent success as president of a marketing consulting firm in South Florida won him many accolades as a minority-owned business and honed his skills in helping major corporations achieve diversity goals.

Along the way, Rene identified the Latino boom as the single most important new market for nearly all businesses. The Hispanic / Latino population is quickly becoming the largest minority in the United States and in some market areas is now the majority. Tapping into this new market, however, means understanding cultural shifts and learning the preferences of a previously unknown audience. There are plenty of examples of poor advertising translations and miscued marketing initiatives. Successful penetration of the Hispanic / Latino market requires businesses to have cultural natives to that market in their decision-making positions. Hence the genesis of Grupo Balmaseda, Hispanic / Latino executive recruiting and marketing consulting.

The combination of skills and experiences of Grupo Balmaseda's associates allows the firm to assess accurately both client needs and true potential. Grupo Balmaseda is convinced that true diversified leadership will mean a stronger profit return. We're focused on successful penetration of the emerging Hispanic / Latino market. See us for finding the right path to cross the bridge to that success.