Grupo Balmaseda

Rene Balmaseda, an entrepreneur, who successfully launched and rapidly grew a full service marketing communications agency, has embarked upon his latest venture: Grupo Balmaseda, a firm that focuses on U.S. Hispanic / Latino Executive Searches and Marketing Consulting.

With an exclusive business portfolio assembled over twenty years, including Fortune 1000 companies, in a variety of industries, coupled with his vast business experience in the Hispanic / Latino community, Mr. Balmaseda aims at capitalizing upon what has been the hallmark of his career - - his unique ability to spot undiscovered talent and to react to emerging opportunities within specialized, niche environments.

Mr. Balmaseda drove business and managed his consulting firm that targeted marketing communications, multi-cultural outreach specifically the growing Hispanic/Latino population in the U.S. Over the years, he became a nationally renowned expert, embracing a broad spectrum of marketing and diversity issues with an emphasis on all facets of marketing communications and strategic initiatives.

The firm was founded with a modest investment of $10,000 without any clients. Despite the business downturn of the early 90’s, the agency grew at an average annual rate of 59 percent. Mr. Balmaseda developed key relationships with large companies both public and privately held. During the following fourteen years, the agency served several dozen Fortune 1000 clients, entrepreneurial start-ups, mid-sized companies, universities and governmental offices throughout the United States. The most successful relationship, which lasted for over nine years, was with the rapidly growing company, WorldCom. Having completed hundreds of assignments, with billings totaling millions of dollars.

A second successful company co-founded and managed by Mr. Balmaseda was Balcorp Enterprises in Palm Beach, Florida, a consulting firm specializing in design projects. Within three years, he successfully sold it, having doubled the revenues each year.

Early in his career, with mentors such as Steve Rubell, the entrepreneurial founder of Studio 54 and The Delano Hotel, and Leona Helmsley, the Queen of the Helmsley Palace, Mr. Balmaseda developed an acute eye for excellence and branding.

Balmaseda has a Bachelor’s Degree from Boston University, School of Management and completed the Advanced Management Education Programs from the Kellogg Graduate School of Management, Northwestern University. Mr. Balmaseda has also taken graduate level business courses at Universities in Boston and Miami over a period of two years.